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My aim is to make the poor look rich and the rich look poor. I don’t really know how to do casual clothes. I love things that age well – things that don’t date, that stand the test of time and that become living examples of the absolute best. My customers are successful workingwomen. I think it’s the responsibility of a designer to try to break rules and barriers.

Every day I’m thinking about change. Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejeuvenate women. To make women look young. Then their outlook changes. They feel more joyous. You’re only as good as your last collection, which is an enormous pressure. My dresses are very reasonably priced, for dresses that are cut on the body. What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish. You have to always work against what you did before, and even against your taste. The great thing about fashion is that it always looks forward. I have my favourite fashion decade, yes, yes, yes: ’60s. It was a sort of little revolution; the clothes were amazing but not too exaggerated. I didn’t like the ’80s at all; it was a vulgar moment of fashion.

I don’t try to be in fashion; I don’t try to follow trends. You just end up out of fashion that way. It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric – without a practical or visual reality. I am not interested in the past, except as the road to the future. I think there is something about luxury – it’s not something people need, but it’s what they want. It really pulls at their heart. Today, I’m very happy about myself, because I realized my dreams. I learned how to understand what people want.